PROJECT 5: ALTERNATE INCOME

- WEB AND GRAPHIC DESIGN/BRANDING -

WORK:
I apply the same principles of design to all projects I work on. In addition to the work done on SBY, I create websites and produce graphic work for start up businesses, artists, and Yoga Pod.


STUDY: SPIRIT BEAR YOGA

UX
This site was created to provide users with a simple and straight forward experience. The navigation and organization of the site is both recognizable, and easily understood. Additionally, this site is cross browser, and mobile compatible. 
See Navigation

BRANDING
The mantra of Spirit Bear Yoga “Grounded Living. Elevated Thinking” is reflected through the simple and elegant logo design. With clean lines, this logo is easily identifiable, and compatible across mediums. This logo was also designed to be appealing across genders to not exclude the male demographic. 

IDENTITY:
The mantra of Spirit Bear Yoga “Grounded Living. Elevated Thinking” is also reflected in other visual aspects throughout the site. The banner images, for example, express the identity of SBY through the color scheme (earth tones that also reflect the main logo color), and through the imagery. These images represent both grounding forces (landscape), and elevated thinking (mountain vertical).